Week 6

Looking forward to Assessment 2, this week I will be mapping out this project using the ‘PAIBOC’ method. PAIBOC is an acronym that stands for purpose, audience, information, benefits, objections, and context (Locker & Kaczmarek, 2007). It’s a considering way of developing a communication topic.

For Assessment 2 we are asked to represent a local State politician and write their parliamentary maiden speech as their newly appointed media adviser. We will be submitting two scripts, a speech, and a television news story.

My local State politician is David Crisafulli for Broadwater, Queensland.

Purpose

A maiden speech is a significant occasion and an opportunity for a new Member to outline to Parliament what they hope to achieve (APH, 2020). This speech affords the speaker an opportunity to express what is important to them. Perhaps thank those that have assisted their journey, outline their political views and goals, share their experiences, or highlight specific issues that are affecting their electorate.

Audience

The audience for these speeches consists of two main groups. The speech is addressed and delivered to members of Parliament, however full video and/or audio are made available to the general public on various websites. So, the audience is both members of Parliament, the general public, or particularly those inside the Broadwater electoral district.

Information

The information in the speech requires that we marry the purpose with the audience. This speech will expose what it is that Crisafulli represents, what he has to offer, his experience, passion and what he intends to achieve. Here I intend to use rhetorical devices pathos, ethos & logos to engage the audience. It is important that I concentrate on what is important to the Broadwater electorate.

Benefits

To ensure that the audience can take what they need from the speech, I will be contrasting the electorates current state of disillusionment with politicians to the role that politicians should play in a healthy democratic society. I will be highlighting the reasons that Crisafulli switched over to politics, his desire to listen and deliver change. I will be listing the items that Crisafulli intends to address.

Objections

Crisafulli is not a local and only relocated to the Gold Coast in 2015. He could therefore be viewed as being disconnected from the needs of the locals and the area’s history. I will allay these fears by focusing on the drivers that brought him into the political arena. The disillusionment that he witnessed from the public toward the political class and the desire he had to represent the public and spear head change. I will present the personal sacrifices he made to transition into politics and how his past career has equipped him to navigate the political world. I will also be using contrasts to illustrate how he intends to do things differently in order to accomplish his purpose.

Context

The purpose of this speech is to introduce Crisafulli and highlight his intentions. It is a broadcast nationally and is a very formal occasion. Maiden speeches can made or break a political career so it’s important to make an impression; bring something to the table that will make the speaker and speech memorable. Using short, quotable lists and contrasts will assist print and broadcast journalist with creating soundbites that can make news coverage (Heritage & Clayman, 2010).

References:

Australian Parliament House (2020). Retrieved from https://www.aph.gov.au/myfirstspeech/inspired

Heritage, J., & Clayman, S. (2010). Talk in action: Interactions, identities, and institutions. West Sussex: Wiley-Blackwell.

Locker, K., & Kaczmarek, S.K. (2007). Business Communication: Building Critical
Skills. 3rd edn, Toronto: McGraw-Hill.